Every number.
Verified at the source.

We don't cherry-pick. Every metric on this site is pulled directly from the TikTok Creator API for the full roster, refreshed hourly. Here's exactly how it works.

Sourced at the API

All performance data is pulled from the TikTok Creator API using each creator's authorized token. No screenshots. No self-reports.

Refreshed hourly

Retention, LIVE hours, and monetization signals refresh every 60 minutes so the roster and leaderboards always reflect the last full stream.

Full roster, no cherry-picks

We publish the entire coached roster — including creators still in ramp phase. If a number's on this site, it applies to everyone.

Creator-owned data

Creators can withdraw their token any time. Withdrawn creators are removed from public views within one refresh cycle.

Step 1

Creator connects TikTok during onboarding

Each new Shark Tank creator authorizes the TikTok Creator API on day one. We store a scoped, revocable token — nothing more.

Step 2

Hourly pull writes to our metrics table

A scheduled job hits the API for every active creator, writes retention, hours, viewers, and monetization score to the weekly rollup.

Step 3

Public views query verified data only

The roster page and leaderboards read straight from that table — the same data our coaches use in Monday session reviews.

Step 4

Weekly snapshot locks the board

Every Sunday 23:59 ET the week closes. Deltas on the leaderboard compare week-over-week from those locked snapshots.

Definitions

Retention @ 0:15: Percentage of LIVE viewers still watching 15 seconds after the cold open. Averaged across the week's streams.
LIVE hours / week: Total minutes broadcast on TikTok LIVE across the week, divided by 60. Excludes private test streams.
Peak viewers: Highest concurrent viewer count of the week, reported by the Creator API.
GMV score: Normalized monetization index (0–100) blending gifts, sub events, and shop attributed revenue where creators opt in.
Tier: Rookie · Contender · Signature · Headliner. Assigned by the coaching team based on 4-week performance and consistency.
Cohort: The intake batch a creator joined The Shark Tank in. Cohorts start monthly and share a coaching pod.

See the verified roster →

Every number.Verified at the source.